Killer MTV BCL boasts of the top names in television and the digital world. The show, which is an amalgamation of reality TV, cricket, drama and loads of entertainment has scored big on the channel this year and has found the support of its primary target audience- the Youth!
With a prime time, a slot on MTV daily from 8-10pm on Mon-Thu, BCL has managed to create a new viewing pattern for the audience with appointment viewing, that too on a two-hour slot. A feat that hasn’t been achieved in a long time.
“This year the response to BCL on MTV and the digital platform has been phenomenal. The format has been an organic fit with the Target audience of MTV and together we’re only going to take the league to new heights. Here’s to more reality-cricket, drama & entertainment.” says Ekta Kapoor, Co-owner Killer MTV BCL and Joint M.D. Balaji Telefilms.
Ferzad Palia, Head – Youth, Music, and English Entertainment, Viacom18 said, “Box Cricket League is a successful franchise so there was a great responsibility on us with the third edition being telecasted on MTV. I am glad that this format has worked well with our viewer base and has opened with great numbers. We are looking forward to continuing this momentum for the entire season.”
This year’s lineup boasted of all the top names, from youth stars like Karan Wahi, Varun Sood, Abhishek Verma, Arjun Bijlani ,Ssharad Malhotraa, Ayesha and Benafsha Soonawalla to celebrated Bigg Boss contestants like Hiten Tejwani, Arshi Khan, Bandgi Kalra and Puneesh Sharma as also the superstars of TV – Karan Patel & Divyanka Tripathi.
In its first week itself, the property garnered record viewership becoming one of the top-rated shows on MTV. With the time spent on a 2-hour slot, hitting record numbers, work on the next season of BCL is already underway.
“Being a 2-hour slot it’s very difficult to hold the audience but we have been successful in doing so. We have tried to give BCL a different twist this time and it seems to have worked. Also, airing it on MTV has helped the youth format connect with the show”, says an elated Anand Mishra(Marinating films).
MTV Box Cricket League’s unique proposition of cricket, drama, and entertainment all combined in one show has made the country’s youth hooked on to their television screens like never before.
Killer MTV Box Cricket League airs every Monday to Thursday, 8 pm to 10 pm only on MTV